6 Ways to Ensure You're Recruiting the Best Talent

Building a great team is high on the priority list for nearly every company. But employers no longer have the upper hand when hiring. Today's most talented professionals have their choice, with companies fighting for their attention and services. Attracting that talent to your organization is a challenge that must be met head-on, in innovative ways.

The key is selling potential employees on the benefits of working with you. This makes recruiting almost a marketing effort, and in truth, the best recruiting techniques have their roots in the most effective marketing tactics. Here's how to recruit the best of the best in a job market that favors the candidate.

- See more at: http://www.businessnewsdaily.com/6252-tips-for-recruiters.html#sthash.GMSnVbK6.dpuf

Take advantage of social media

Social media profiles have become standard tools for researching and evaluating talent. Instead of looking only at candidates' résumés, thoroughly vet them by looking at their LinkedIn, Twitter and other social media profiles.

- See more at: http://www.businessnewsdaily.com/6252-tips-for-recruiters.html#sthash.GMSnVbK6.dpuf

"Candidates' social media profiles [can highlight] personal experiences and interests that tie into professional lives and skills, and may show the person is a perfect fit," said Pete Kazanjy, founder of Modern Sales Salon and recruiter search engine TalentBin. "[Depending] on the type of job you're recruiting for, make sure you're looking at the right social networking sites to find candidates who may be off your radar."

Kazanjy noted that engaging with potential candidates on social media can be to your advantage, regardless of whether they are interested in the position you're offering right now.

"Although the person may be content where they are now, you never know what the future has in store," he said. "Engaging with candidates on their personal profiles allows you to form a relationship."

Don't forget to have an active social presence as an employer, too. Beyond just posting job openings and interacting with candidates, post snippets about good things happening to and for the workforce in your organization. Get current employees to participate by joining in on the conversation, shooting short workplace videos and generally spreading the word about the beneficial features of working there.

Your social media channels can also serve as a great place to showcase your corporate mission, which can help hook like-minded candidates.

"People want to think they're doing something meaningful and valuable," said Charley Polachi, managing partner of Polachi Access Executive Search. "They want to change the world one day at a time. [A great] company mission will align with candidates' own personal values.

- See more at: http://www.businessnewsdaily.com/6252-tips-for-recruiters.html#sthash.GMSnVbK6.dpuf

Source: egroupengage.com/blog

Collected by Nhu Vu SAPUWA