SAPUWA launches Binh Ngo 2026 Spring Label: When Purity Meets Good Fortune – Sending New Year Wishes to Every Vietnamese Family

Welcoming the vibrant atmosphere of the Binh Ngo 2026 Lunar New Year, SAIGON PURE WATER LIMITED LIABILITY COMPANY ( SAPUWA ) officially introduces a special spring label featuring a design rich in Vietnamese cultural identity, inspired by the mythical creature Si Van – a symbol of purity, serenity, and good fortune. Si Van is a mythical beast in Vietnamese folklore, often depicted with an elegant form and gentle nature, believed to guard auspicious energies and dispel misfortune. In many historical records, Si Van is considered an emblem of cleanliness and peace, frequently appearing in architectural motifs, ceramics, and traditional artworks.

SAPUWA launches the Binh Ngo 2026 spring label for two product lines: 330ml and 500ml

In the spirit of the New Year, SAPUWA presents a dual message to consumers:
“Pure in every drop – Sweetness in every New Year’s day” and “Live green with a clear heart – Live clean with a peaceful mind,” underscoring a product philosophy that is closely tied to a healthy, mindful, and meaningful lifestyle.

The launch of this spring label is not only an annual activity to give the products a fresh appearance, but also a way for SAPUWA to send wishes of prosperity, good health, and peace to consumers nationwide during the first days of the year.

The Binh Ngo 2026 spring label design harmoniously combines traditional elements with a modern spirit. The image of Si Van is stylized into the mascot “SA,” which carries a soft yet sacred and pure aura rooted in folk culture. With its calm and radiant appearance, “SA” appears on the bottle as a companion, bringing refreshing energy, good fortune, and auspicious beginnings. This image also reflects SAPUWA’s long-standing philosophy: delivering purity, safety, and wellness to every Vietnamese family.

SAPUWA shared that Si Van has been officially chosen as the mascot for the Binh Ngo 2026 Lunar New Year brand identity, under the name “SA”. By introducing “SA” as the visual representative, the brand aims to convey the message of purity and peace in a friendly yet symbolic way, while creating a distinctive identity for this year’s Tet campaign.

Building on this symbolic foundation, the design team selected blue and silver as the primary colors—evoking the image of clean water, an open sky, and new hope. Subtle accents of gold are added to symbolize wealth, blessings, and good fortune in the New Year. The interplay between blue, silver, and gold creates a sophisticated, contemporary look that is well-suited for corporate settings, households, and New Year gifting occasions.

The spring label is applied to two bottle sizes: 330ml and 500ml—SAPUWA’s two most popular formats. The 330ml bottle is compact and convenient for students and outings, while the 500ml format is ideal for offices, guest receptions, and events. This flexibility in sizing allows the product to meet a wide range of consumption needs and appear in many different Tet settings.

Image 1 – The 500ml Lunar New Year label is now available at supermarket chains

Image 2 – The 330ml Lunar New Year label is now available at supermarket chains

The launch of the spring label this year marks SAPUWA’s strategic emphasis on cultural and spiritual values. Similar to how major brands embed meaningful stories into their Tet designs, SAPUWA expects every detail on the label to carry symbolic significance. The Si Van mascot, believed to bring good fortune and safeguard purity, is chosen as the central visual to align with the brand’s positioning as an “international-standard pure drinking water” provider. Soft, flowing patterns across the bottle surface mimic running water—implying a stream of fresh energy flowing into every moment of spring.

The spring label design not only reflects meticulous artistic investment but is also intended to create a refined, meaningful, and highly practical Tet gift. In recent years, the trend in Tet gifting has increasingly focused on health value and emotional significance. A bottle of pure water with an aesthetically pleasing design has become an appropriate gift choice for businesses, families, and individuals. For SAPUWA, the Binh Ngo 2026 spring label offers a practical user experience while expressing sincere care for the recipient’s well-being.

Beyond aesthetics, the spring label reaffirms SAPUWA’s commitment to maintaining product quality in line with international standards. Over more than 33 years of operation, SAPUWA has consistently upheld a strict water treatment process to ensure purity in every drop. The spring label may be a “new coat,” but the core quality remains unchanged—helping build SAPUWA’s reputation over decades. This is also the foundation for consumers to place complete trust in the product during the Tet season, when health is a top priority.

In addition to end consumers, SAPUWA hopes that the spring label will become a preferred gifting option for businesses. The image of the “SA” mascot carries messages of luck and favorable business outcomes. At early-year events, the presence of the product helps create a polished atmosphere and a positive impression on guests. For families, it is a product that sits naturally on the living room table, symbolizing a blend of aesthetics, meaning, and care for loved ones’ health.

In a context where consumers are increasingly mindful of quality of life and food and beverage safety, pure drinking water has become emblematic of a green and civilized lifestyle. SAPUWA’s spring label, with its lucky mascot and Tet-inspired design, is not just a consumer product but also an emotional bridge between the brand and the community—contributing to the spread of a healthy, pure, and positive way of living, fully aligned with the spirit of “purity from the heart.”

The message SAPUWA conveys through this spring label edition is a wish for a New Year filled with prosperity, good health, purity, and good fortune. The mascot “SA” is not only symbolic, but also represents faith in new, hopeful beginnings. The product’s presence in homes, offices, and New Year gatherings brings with it the freshness and warmth of Tet.

With thorough investment in design, meaning, and product quality, SAPUWA believes the Binh Ngo 2026 spring label will become a standout highlight of this festive season. It is not only a limited seasonal version, but also a testament to the company’s sustainable development direction: continuous innovation, preservation of Vietnamese cultural values, and a steadfast focus on consumer health.

The arrival of SAPUWA’s spring label is an open invitation for consumers to celebrate Tet in a gentler yet more fulfilling way—starting with what is pure, exchanging heartfelt wishes, and cherishing every peaceful moment with family. SAPUWA hopes that each bottle shared will carry with it a wish for good fortune and confidence in a New Year of peace, abundance, and brightness.

On the occasion of the upcoming New Year, all staff and employees of SAPUWA would like to extend our warmest wishes to our valued customers for a Binh Ngo year filled with prosperity, good fortune, and joy. We sincerely thank you for your trust and loyal companionship over the past 33 years. May you welcome the New Year with robust health, flourishing success, and every wish fulfilled.

Thanh Thuy – Marketing Department