SAPUWA Launches Mascot “Sa” – Inspired by Si Vẫn in Vietnamese Folklore, Symbolizing Purity and Humanity “Sa” – SAPUWA’s New Mascot, the Embodiment of Water and Pure Vitality

In 2025, SAPUWA – Vietnam’s leading purified water brand – officially introduces its mascot “Sa”, marking a significant milestone in its journey toward building a friendly, human-centric, and sustainable brand image.

What makes this launch special is that “Sa” is inspired by the legendary figure “Si Vẫn” in Vietnamese folklore – a water deity symbolizing purity, endurance, and rebirth.

The image of “Sa” carries the spirit of Si Vẫn – the guardian deity of pure streams that nurture life and connect humans with nature – perfectly aligning with SAPUWA’s long-standing message:
“Pure from the Source – Human from the Heart.”

Si Vẫn – The Folk Inspiration Behind Mascot “Sa”

In Vietnamese folklore, Si Vẫn is revered as the God of Water, representing purification, protection, and the renewal of life energy.

It was believed that wherever a clear, pure stream flowed, Si Vẫn was present – symbolizing nature’s eternal vitality and rebirth.

Drawing from this profound symbol, SAPUWA created “Sa” – a modern embodiment of Si Vẫn’s spirit, brought to life through design elements that express purity and kindness:

• Pure blue tones – representing water, life, and hope.

• Bright eyes and a gentle smile – reflecting positivity, warmth, and humanity.

• A water droplet on the head – symbolizing purity, the source of all life.

“Sa” harmoniously blends traditional elements (Si Vẫn’s folklore) with modern values (a green, clean, and sustainable brand), forming a cultural bridge between Vietnamese heritage and SAPUWA’s identity today.

“Sa” – The Symbol of SAPUWA’s “Pure – Human” Spirit

Guided by the philosophy “Pure – Human,” SAPUWA views water not merely as a product, but as a vital energy source that nurtures both people and the planet.

The creation of “Sa” embodies this philosophy, representing SAPUWA’s core values:

• Purity: reflecting SAPUWA’s closed-loop production process, powered by advanced RO – Ozone – UV technologies, ensuring every drop meets international purity standards.

• Humanity: symbolizing SAPUWA’s social responsibility, environmental consciousness, and compassion in every community activity.

Through “Sa,” SAPUWA hopes to inspire love for water, nature, and life, encouraging everyone to preserve the world’s most precious purity for future generations.

“Sa” Accompanies SAPUWA at Sports and Community Events

Moving forward, “Sa” will become SAPUWA’s official companion across a variety of initiatives, including:

• Environmental education and water preservation programs;

• Green and healthy living campaigns;

• Community and charity activities promoting public health across Vietnam.

“Sa” – A Cultural Bridge Between Vietnamese Heritage and a Vietnamese Brand

Inspired by Si Vẫn, the mascot “Sa” not only represents SAPUWA but also celebrates Vietnamese cultural values – where water is seen as the origin of life, kindness, and resilience.

The birth of “Sa” marks SAPUWA’s ongoing commitment to harmonizing tradition and innovation, offering the community not just purified water, but also a deeply human cultural story.

SAPUWA – Pure from the Source, Human from the Heart

“Sa” – The mascot inspired by Si Vẫn – A symbol of water, life, and Vietnamese humanity.

Join SAPUWA and “Sa” in spreading the spirit of green living, healthy living, and compassionate living – for a purer and more sustainable future!

Thanh Thúy- Marketing SAPUWA