The 2025 Food Industry Promotion Week officially opened at the historic Tax Trade Center – 135 Nguyen Hue, District 1, Ho Chi Minh City, on the evening of November 13, 2025. The event was organized by the Ho Chi Minh City Department of Industry and Trade, gathering 68 enterprises with 109 booths showcasing typical food and beverage products.

Within this major program, SAPUWA – Saigon Pure Water Limited Liability Company proudly participated as a representative of the purified water sector, introducing high-quality products that reflect the excellence of Vietnamese brands.

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1. About the Event – A Gathering of Leading Food Industry Brands

The 2025 Food Industry Promotion Week is an annual activity designed to:

• Promote high-quality Vietnamese products

• Strengthen connections in the production – distribution – consumption chain

• Support small and micro-enterprises in expanding their markets

• Encourage technological innovation and creativity in the food and beverage industry

Held at Tax Trade Center, a cultural and commercial landmark of Saigon, the event attracted thousands of visitors, distributors, and partners seeking new opportunities and business collaborations.

Among the 68 businesses participating were many well-known brands such as SATRA, Acecook Vietnam, VIETCOCO, Nam Sai Gon, alongside reputable beverage producers including SAPUWA.

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2. SAPUWA’s Presence at the 2025 Promotion Week

As a trusted purified water brand with more than 30 years of development, SAPUWA joined the event with these core objectives:

• Enhance brand recognition

• Showcase internationally certified purified water products

• Seek new distribution partnerships and market expansion opportunities

• Affirm its commitment to safety, quality, and green production technology

SAPUWA’s exhibition booth highlighted:

• Purified water bottles (330ml – 500ml – 1.5L)

• SAPUWA 18.9L purified water jugs

• Convenient bottled water solutions for offices, schools, hotels, and households

In addition, SAPUWA showcased its corporate purified water solutions, one of the company’s key strategic focuses for 2025.

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3. SAPUWA’s Highlights at the Event

3.1 Product Display & On-Site Experience – Attracting Thousands of Visitors

SAPUWA designed a clean, modern, and interactive booth environment featuring:

• Transparent information: Full display of quality certifications and safety standards

• Free tasting activities: Visitors could directly try various purified water products

• Green and friendly visual identity: Reflecting SAPUWA’s long-term sustainable direction

Throughout the event, SAPUWA attracted strong interest from:

• Distributors

• FMCG companies

• Food service businesses

• Customers seeking clean, safe, and reliable drinking water

3.2 Strengthening Connections with Major Distribution Systems

The 2025 Promotion Week emphasized bridging manufacturers and distribution systems. SAPUWA conducted multiple business exchanges and discussions with:

• SATRA

• Food retail chains in Ho Chi Minh City

• FMCG distributors

These connections play an important role in helping SAPUWA expand its distribution network in southern Vietnam.

3.3 Participation in the Culinary – Product Experience Zones

SAPUWA also appeared in the interactive food experience zones, allowing visitors to taste products on-site. This enhanced brand memorability and reinforced SAPUWA’s strong reputation for product purity.

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4. Opportunities SAPUWA Leveraged from the 2025 Food Industry Promotion Week

4.1 Market Expansion – Especially in Ho Chi Minh City and Southern Vietnam

As the largest consumption hub in Vietnam, Ho Chi Minh City offers:

• High population density

• Strong daily demand for purified water

• A rapidly growing modern retail system

Thanks to direct connections made at the event, SAPUWA can broaden its:

• Corporate distribution channels

• Modern retail presence

• Agency and wholesaler networks

4.2 Strengthening Brand Position as an International-Standard Purified Water Producer

Consumers today prioritize health, quality, and transparency. By participating in high-profile industry events, SAPUWA:

• Highlights its internationally standardized production processes

• Reinforces its brand message: “Pure – Safe – Trusted”

• Enhances reputation among consumers and business partners

4.3 Advancing Sustainable Development

SAPUWA continues to focus on:

• Reducing single-use plastic

• Improving eco-friendly packaging

• Applying advanced, energy-efficient purification technology

• Ensuring strict quality control following international benchmarks

These efforts align with global industry trends and were highly appreciated during the event.

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5. SAPUWA – A Vietnamese Brand Aiming for International Standards

With nearly 30 years in the market, SAPUWA remains committed to its mission:

“Deliver safe, pure, and high-quality drinking water to every Vietnamese consumer.”

SAPUWA ensures excellence through:

• Modern RO purification systems

• International-standard quality control

• A fully closed bottling process

• Rigorous microbiological testing

• Absolutely no preservatives

SAPUWA also provides:

• Comprehensive purified water solutions for enterprises

• Large-volume supply for schools, offices, and events

• Fast delivery services across Ho Chi Minh City

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6. SAPUWA’s Development Goals After the Event

6.1 Expanding Distribution Channels in Ho Chi Minh City & Southern Provinces

SAPUWA aims to strengthen:

• District-level distributors

• Mini-mart and convenience store partnerships

• F&B business supply chains

• Corporate and industrial distribution networks

6.2 Investing in Marketing & Brand Visibility

Building on the event’s impact, SAPUWA will promote campaigns focusing on:

• Green, clean, healthy brand identity

• High-quality, safe purified water

• Products suited for diverse customer needs

6.3 Developing New Product Lines

SAPUWA is researching innovations aligned with global trends:

• Healthy functional beverages

• Eco-friendly packaging options

• Premium purified water for corporate clients

6.4 Expanding Export Opportunities

By learning from enterprises already exporting to demanding markets, SAPUWA plans to gradually penetrate international markets in the coming years.

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7. Conclusion: SAPUWA Makes a Strong Impression at the 2025 Food Industry Promotion Week

SAPUWA’s participation in the 2025 Food Industry Promotion Week marks a significant milestone in:

• Strengthening its leadership in Vietnam’s purified water sector

• Expanding market presence through new distribution partnerships

• Elevating the reputation of Vietnamese brands in the food & beverage industry

• Promoting sustainable, high-quality production aligned with global standards

With a solid foundation and clear development strategies, SAPUWA is poised for strong growth in 2025 and beyond—bringing premium-quality Vietnamese purified water closer to both domestic and international consumers.

 

Thanh Thúy- Marketing SAPUWA