Sapuwa responds the campaign “Vietnamese give priority to use Vietnamese products”

Responding the campaign “Vietnamese give priority to use Vietnamese products” according to the announcement No 264-TB/T.U of Political Bureau, at the moment that our country aims to the 1000th-years of Thang Long Hanoi and the 80th anniversary of Vietnamese Communist party establishment, New Year welcome, Sapuwa Company has carried out the special promotional program “BUY 05 GET 06” to raise the consumption and ceremonially organized the forum “Vietnamese give priority to use Vietnamese products” in Go Vap which creates the attention of business as well as domestic consumers.
 

In this meeting, Sapuwa combining with the Ward organizations of Go Vap Dist answered the queries of people, emphasized that this is the campaign for consumers to use domestic products, not force anyone to use the unqualified products or protect domestic goods. Hence, besides calling for domestic product’s consumption, the State also has the project to campaign the leading businesses to catch this opportunity to develop. According to that, producers have to conquer Vietnamese consumers by their own quality of products. The good products is not enough, they should pay attention to distribution, after-sales and quality of service.

The campaign of Sapuwa got initial achievements because Sapuwa – a prestigious trademark came forward to organize. Some participants also show their idea to support Vietnamese products if they have good quality like Sapuwa product, some gave the stimulating solutions, attracted the domestic consumers to aim to Vietnamese goods.

According to most participants, Sapuwa introduced some pictures about the establishment and development of Sapuwa Company and Sapuwa product, the Vietnamese trademark with international quality… Also on this occasion, Sapuwa gave over 100 gifts (200.000VND/gift) to poor children and elderly to help the poor in district to have a happy Tet.

Not only having active activities to support the campaign “Vietnamese give priority to use Vietnamese products” from the outside, Sapuwa also enhance the work of propagandizing, campaigning inside the Company so that every staff aware their leading role, responsibility in the campaign through giving priority to use Vietnamese products, building the self-awareness in producing culture by the patriotism of every individual in organization with the qualified products, environment protection activities, cost-saving, Vietnamese consumer’s demand adaptation to serve customers better…at the aim of changing the psychology about imported goods of staffs as well as domestic consumers.

Besides, Sapuwa conducted the program of introduction, advertisement and clear promotion of Sapuwa products as well as the model, packing innovation to be suitable for the demand and culture of customers according to parts of market.

“Vietnamese give priority to use Vietnamese products” expresses the patriotism and is the greatly cultural character of Vietnamese. Campaigning :“Vietnamese give priority to use Vietnamese products”, we discussed much on the patriotism of domestic consumers, but how this campaign can awake the patriotism of businesses, that is really the main factor of this meaningful campaign’s success.  

XUAN LAN – SAPUWA ADMINISTRATION AND ORGANISATION DEPT.