Sapuwa Partners with YBA Business & Library #7 "Overcoming Waves": Igniting Young Entrepreneurial Spirit

HO CHI MINH CITY, Vietnam – May 24, 2025 – In an economic landscape marked by constant flux and challenges, the spirit of "Overcoming Waves" has become a guiding principle for all businesses, especially the dynamic community of young entrepreneurs. Recognizing this crucial importance, on May 24, the Ho Chi Minh City Young Business Association (YBA HCMC) successfully organized the YBA Business & Library #7 programs themed "Overcoming Waves." The event attracted nearly 700 enthusiastic young entrepreneurs. The resounding success of this gathering owes much to the strong support and collaboration from its Silver Sponsor – SAPUWA, a reputable pure drinking water brand deeply committed to community development.

The program served not only as a vital knowledge exchange forum but also as an ideal space for inspiration, strategic sharing, and investment networking. This initiative provided immense motivation for the future generation of entrepreneurs. The event once again affirmed SAPUWA's commitment to collaboratively building and developing a strong Vietnamese business community.

 YBA Business & Library #7 "Overcoming Waves": Strategic Vision in a New Context

The world is experiencing rapid changes, from macroeconomic fluctuations to shifts in consumer behavior. Facing these fierce "waves," businesses, particularly startups and young enterprises, more than ever need clear directions, flexible strategies, and endless inspiration to ensure sustainable development. Hence, the theme "Overcoming Waves" for YBA Business & Library #7 carried profound meaning and high topical relevance.

The event's success in drawing nearly 700 young HCMC entrepreneurs highlighted the strong appeal and urgent need for knowledge and networking within this community. It truly was a vibrant celebration of knowledge and entrepreneurial spirit.

 SAPUWA: A Strategic Partner Driving Business Community Development

With nearly 33 years of formation and growth, SAPUWA is renowned not only as a high-quality pure drinking water brand dedicated to public health, but also as a pioneer in corporate social responsibility (CSR) activities. Sapuwa's sponsorship of the YBA Business & Library #7 program re-affirms its philosophy of sustainable business and profound commitment to the development of Vietnam's young entrepreneurial generation.

 Why SAPUWA Chose to Partner with YBA Business & Library "Overcoming Waves":

• Shared Values: Just as a business's journey in "overcoming waves" demands perseverance, innovation, and quality, SAPUWA constantly pursues absolute purity in every drop of water, ensuring product quality over decades. The connection between Sapuwa and the theme "Overcoming Waves" lies in the spirit of continuous striving, overcoming all obstacles to achieve the highest goals.

• Contribution to Community Development: Sapuwa understands that a nation's prosperity is intrinsically linked to the strength of its entrepreneurial force. By sponsoring YBA Business & Library, Sapuwa directly contributes resources and creates opportunities for young entrepreneurs to access knowledge, expand networks, and enhance their competitiveness. This is a crucial component of Sapuwa's CSR strategy.

• Brand Enhancement: Sapuwa's presence at a large-scale, prestigious event like YBA Business & Library #7 not only boosts brand recognition but also reinforces SAPUWA's image as a dynamic brand deeply connected with the community, especially youth and businesses. This was a prime opportunity for SAPUWA to directly engage with its potential customer base: entrepreneurs who highly value health and quality of life.

At the event, SAPUWA's brand presence was pervasive, from banners and logos to the pure bottled water diligently served to nearly 700 attending entrepreneurs. This visibility was not merely symbolic; it demonstrated thoughtful care, ensuring participants maintained high energy and focus during in-depth knowledge-sharing sessions. Every bottle of SAPUWA water distributed was more than just a product – it was a commitment to quality and partnership.

Impressive Highlights and Resounding Success of the Program

The YBA Business & Library #7 "Overcoming Waves" program left a lasting impression on participating entrepreneurs. All sharing sessions garnered significant interest, featuring speakers with practical experience and captivating presentation skills.

• Reputable Speakers: The forum hosted Ms. Truong Ly Hoang Phi – Vice President of YBA HCMC, Founder of IBP – who provided a macro and multi-dimensional perspective on domestic and international investment markets. Leveraging her experience with the startup community, she shared how businesses can leverage challenging times for breakthroughs. Mr. Nguyen Ngoc Quy – Deputy General Director of Menas – Sovico Group, delved into the practical operational realities for businesses during "big waves": from logistics pressures and increasing costs to changing consumer behavior. Mr. Le Hung Cuong, Deputy General Director of FPT Digital, presented digital transformation trends reshaping entire industries: from AI applications to exploiting niche markets, and strategies to anticipate new investment waves thanks to "friend-shoring" trends and global supply chain shifts.

Mr. Nguyen Ngoc Quy, Deputy General Director of Menas – Sovico Group, is seen (second from left) delivering his presentation at the event

• In-depth, Practical Content: The discussion topics moved beyond dry theory, focusing on concrete solutions for challenges businesses face: from optimizing cash flow and human resource management during difficult times, to building digital brands and exploring niche markets. The practical experiences shared offered entrepreneurs clearer insights into the current situation and helped them forge their own paths.

• Extensive Networking: The atmosphere at the event was consistently vibrant with conversations, business card exchanges, and budding new business ideas. Nearly 700 young entrepreneurs transformed the hall into a hub of knowledge exchange and opportunities, where potential collaborations could begin with a handshake. The event not only excelled in organization but also achieved its primary goal: to convey a positive message, instilling renewed energy and confidence in the young entrepreneurial community on their "Overcoming Waves" journey.

Future Vision: SAPUWA Continues to Partner with YBA HCMC

The success of the 7th YBA Business & Library event once again affirmed the vital role of the Ho Chi Minh City Young Business Association in building a strong, responsible business community. The enduring partnership between SAPUWA and YBA HCMC is not merely a sponsorship; it symbolizes the collective effort of enterprises towards a greater goal: the nation's prosperity through nurturing and developing young business talent.

The YBA Business & Library #7 program, "Overcoming Waves," concluded with resounding success, leaving practical values and endless inspiration for nearly 700 young entrepreneurs in Ho Chi Minh City. By partnering with this event, SAPUWA not only reinforced its position as a leading brand but also demonstrated its deep commitment to the community and the sustainable development of Vietnam's economy. We can anticipate even more meaningful collaborations between Sapuwa and YBA HCMC in the future, continuing to "Overcome Waves" together and achieve further success.

Thanh Thúy- Marketing SAPUWA